The Baylis family have been the fuel link in Lincoln for 60 years and as they enter their seventh decade manning the pumps, their new Gerard Street site aims to continue their Lincoln legacy.
Challenge Lincoln is the new flagship store in the Challenge service station network, and now the one stop shop for those looking for a gateway to good times.
As well as Lincoln’s only car wash, the store’s size and accessibility makes any stop on your journey a pleasure, rather than a hindrance.
For Ian Baylis, who took over running the family business from his father in 1988, the new station is all about family. It is a new era and a new chapter for the Baylis family – one they are looking forward to facing with their local community.