About Challenge
Challenge is 100% owned and operated by Kiwi families across New Zealand. So, because they own it, the Challenge brand is an embodiment of the hardworking, independent and down-to-earth local people that operate the network’s 75 stores.
The business was formed in 1998 with an emphasis on service that is built on the independence and unique nature of our owner-operated stations. Putting the ‘service’ back into service stations, Challenge stands for ‘Real Service’ and continues to pride itself on its Kiwi independence, value for money, and genuine customer satisfaction, offering matching fuel services with a local community feel.